The Illinois Medical District is a global healthcare innovation community in the city of Chicago. Located just two miles from downtown and consisting of four major health systems and 40+ healthcare-related facilities, it seemed to be Chicago’s best kept secret. But the IMD was ready break the silence and market itself to a new set of healthcare innovators—with a new website.
Our first task was to define the IMD’s story so that we could demonstrate its value and attract prospective partners. We designed the site to answer three key questions: Who is the IMD? Where is the IMD? What is the purpose of the IMD? I audited their current site, organized content, created a sitemap, designed wireframes, and worked closely with designers and developers to bring the new IMD website to life.
©Remedy